When it comes to labelling your products, it’s important to make sure that the labels and stickers you use are effective and eye-catching. After all, you want your labels to show off your product and boost your sales.
But we find that there are some common mistakes people make over and over again when creating product labels. Do not be one of them.
In this article, we’ll explore these mistakes, share how you can avoid them and give you some tips about how to get what you want from your paper or vinyl sticker printing company.
1. Not measuring the surface
This is the first and one of the most essential steps when it comes to ordering and designing your labels. We tend to think that we know the right size, but it never hurts to double-check, especially when you are just about to order hundreds of labels.
Make sure to measure the surface area where you’ll be applying your labels too. Also, measure the overall size of your product. Then use these to decide on your shape and size. There are many options from custom shaped to oval or square stickers.
Both these measurements will ensure that your label is the correct size for your surface and that it will be in proportion to your product.
2. Overstuffing labels
You have surely seen this before. Sometimes there is just so much information stuffed onto a product label that you do not know where to look. While we understand that you want to include as much information as possible, we encourage you to be selective.
Don’t try to cram too much information onto your custom die cut stickers or labels. Keep the text and graphics simple and easy to read. This will ensure that the information you do include is more effective and will be understood by consumers in seconds.
3. Choosing a small text size
Another important element of great product labels is legible text. This seems very obvious, but we see this go wrong all the time. Working with product labels means that you have to include a lot of text in very limited space.
You not only have to ensure that your text will fit, but also that it will print legibly. Not every text you can read on your screen will be legible when printed.
Professional sticker makers work with a minimum height requirement. That means that every letter on your label has to be at least 1.2 mm high. Depending on the font you are using, that is about 8pt. Keep this in mind to create stunning and legible labels.
And now you know everything there is to know to avoid these common mistakes. Can you think of any more we should include? Then let us know in the comment section below.