June 18, 2024


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Cox Automotive Hires Ken Kraft as Main Promoting Officer

ATLANTA, Jan. 26, 2021 /PRNewswire/ — Cox Automotive introduced currently that Ken Kraft is signing up for the company as govt vice president and main internet marketing officer, powerful Monday, February 8. Kraft will report to Cox Automotive President Steve Rowley and be part of the executive management team.

The CMO job has been expanded and elevated to guidance extra development across Cox Automotive. Kraft will direct both of those advertising and marketing and communications for the Cox Automotive relatives of much more than 25 manufacturers, and he will partner intently with the profits and item groups to create coordinated strategies that enhance profits. Kraft and his group will be liable for marketing, brand name positioning and identity, inside communications, sector investigation, marketing and advertising communications, pricing tactics, product marketing and general public relations.

“Ken is the best leader to just take on this position,” stated Rowley. “He was picked from a slate of inside and exterior candidates because he is a strategic, progress-minded marketer. Ken is an exceptional leader dedicated to the Cox values we all share which includes empowering people now to create a superior future for the upcoming technology.”

Just before signing up for Cox Automotive, Kraft invested 9 years at Cox Small business, the division of Cox Communications, which supplies voice, video clip and details solutions for business buyers. At Cox Business enterprise, he designed the advertising and marketing and profits operations team and positioned them as strategic enterprise partners that performed a pivotal function in Cox Business’ explosive progress. He was most not long ago senior vice president of marketing and revenue functions at Cox Enterprise, which is Cox Communication’s quickest-expanding division. A 32-12 months telecommunications business veteran, Kraft has also served in a variety of management roles in sales, products management and promoting at AT&T, BellSouth and Sprint.

Kraft received his bachelor’s diploma in journalism from the College of South Carolina. He serves on the Dean’s Management Council for the College of South Carolina School of Facts & Communications. Kraft is an lively member of the Atlanta community and has served on the boards of The Trust for Public Land, Fernbank Museum, Adaptive Spirit and the Sandy Springs Education Pressure.

About Cox Automotive
Cox Automotive Inc. helps make purchasing, offering, proudly owning and employing automobiles easier for absolutely everyone. The international company’s extra than 27,000 group customers and loved ones of manufacturers, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about serving to tens of millions of car or truck purchasers, 40,000 auto supplier consumers throughout 5 continents and many other individuals in the course of the automotive industry thrive for generations to occur. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-centered business with annual revenues of just about $20 billion. www.coxautoinc.com

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Source Cox Automotive