The Great Game of Business Short-Term Challenge Framework
So, what does a “MiniGame” look like and how do you build one of these challenges for your own company? We’ve included an example put together by SRC Logistics to serve as a reference for building a MiniGame.
Outcome of this MiniGame: A four-member customer service team made 4,010 outbound calls and collected 244 short blocks, resulting in $110K in revenue.
MiniGame Title: Up and Outbound—a PIP Short Block MiniGame
1. Set The Objective: The targeted problem or opportunity.
The company is low on PIP short blocks and needs more of them.
2. Set The Improvement Goal: X to Y by when.
To make 4,000 outbound calls in three months, focusing on getting a specific part from dealers they were short on—PIP short blocks.
3. Estimate the Benefit: The potential impact/return.
Capturing PIP short blocks on dealer core returns—getting more of this item to meet their demand of remanufactured short block engines.
4. Identify the Players: Who can impact the game?
The customer service team
5. Determine the Time Frame: Long enough to accomplish the goal/change behavior.
6. Create a Theme: Be creative!
Dig Dug video game
7. Build a Scoreboard, and Establish a Huddle Rhythm: Simple and easy to understand, reviewed often.
There Are 3 More Steps!
There are 3 more steps! Download the MiniGame Template and Checklist for a complete list of MiniGame steps and recommended tips and tricks for putting on a successful MiniGame.
Want more examples of companies using short-term challenges to boost company culture and profits?
Purchase the MiniGame Toolkit below for a video course with Great Game™ Executive Trainer, Michele Bridges. Walk through best practices for MiniGame creation and gain access to more MIniGame examples from Great Game companies.
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