Knowing what to sell on Amazon FBA has to start with its customers. Who are they, and what do they want?
If you don’t consider this before anything else, you’re shooting in the dark.
It’s also the only way to deliver the world-class customer service that built Amazon and could be the make or break of your Amazon business too. In fact, if you think Jeff Bezos has done well for himself, he says it all comes down to excellent customer service:
So with that in mind, let’s get to know the Amazon customer.
What customers come to Amazon for
Quick, personalized service.
Amazon does this by suggesting products they might like based on past behaviour, letting them know whether items can be delivered to their location, and enabling them to skip checkout processes with automated payment options. You can offer your customers this experience through Amazon too.
The latest and greatest, for the cheapest.
As somewhat of a pioneer in the industry, Amazon anticipates customer needs and fills the gap. For example, Alexa was one of the first voice-controlled devices of its kind to hit the market and remains the leader amongst its competition.
Amazon also upholds pricing rules so that customers are hard-pushed to find products cheaper elsewhere. Whatever your industry and niche might be, keep informed of its evolution, what’s new, what’s next, and what’s cheapest.
Product comparisons, reviews, and features.
It is estimated that around 23% of online consumers use Amazon for product inspiration. About 82% consider their products based on pricing, and 93% are influenced by reviews. With visitors coming just to check out your offering, prices, and testimonials, no matter what you sell, keep these things top of mind.
Super-fast shipping and seamless fulfillment.
Amazon has made itself famous for its unprecedented shipping times. FBA also takes a lot of the customer service away from sellers too, helping make the process smooth, seamless, and ultimately left to the experts. By leveraging FBA, you are opening yourself up to the full potential of selling alongside the world’s biggest e-commerce brand.
Whatever you sell, it’s important to keep buyer intent and behaviour top of mind. These things are relevant to all sellers and should dictate how you sell, no matter the product.
But now let’s have a look at what to sell, the reason you’re here.
A Thriving Global Marketplace for Sellers Amazon’s continued growth offers numerous opportunities for those looking to get into the e-commerce industry and start a business of their own. It is a flourishing marketplace, now operating across 16 marketplaces globally, including the US, Canada, UK, Germany, Japan, Australia, and India.
Amazon’s Prime membership is expected to reach 200 million households in 2022. According to Statista, U.S. households with Amazon Prime are expected to grow 15% in 2022.
If you are starting or an experienced Amazon fba seller taxes can very tricky, Get a detailed analysis on Amazon FBA Sales Tax.