December 11, 2023


General Line

Time to make a change: our first-ever DE&I survey of UK marketing agencies


It started off as a partnership among The Agency Collective and Hallam, sparked by our curiosity about how consultant organizations are of the British isles inhabitants.

We believe that a numerous enterprise is a healthful small business. Not only is diversity a moral essential, but numerous workforces are a lot more innovative, productive and innovative.

For the industry to turn out to be much more varied, we should initially understand in which we are now. More than 100 agencies have contributed to this study, ranging from niche start off-ups through to proven comprehensive-assistance businesses with above 100 workers. This level of participation is a massively encouraging 1st step to increasing diversity in just our sector.

Obtain the report right here

A latest report by the Wall Road Journal concluded that ‘diverse and inclusive cultures are giving companies with a aggressive edge more than their friends.’ Our report joins a rising number of reports which guidance the actuality that socially and ethnically various groups are extra creative, effective and innovative.

However, as our survey in collaboration with The Company Collective highlights, there is a ton of perform nonetheless to be done, at each and every level, if agencies are to become a correct reflection of our various population.

The key headlines:

39% of agencies utilize no men and women of underrepresented ethnic groups
75% of agency management teams are 100% white
43% of senior management team users are feminine

Kiorhte Aghoghogbe, our Senior Account Manager and Variety and Inclusion Guide, said:

“I’ve frequently labored in spots wherever I have been the only particular person who is not white. The regular company tradition is not progressive or assorted. All those who can outcome improve are often not building any adjustments, so it’s remaining to people who are affected to be the trailblazers.”

Ellie Hale Running Director, The Agency Collective, said:

 “I have been in positions where I have experienced to struggle tooth and nail to be paid the similar as my male counterpart. This simply shouldn’t be the scenario, and gender equality in just organizations desires to be constantly tackled. Glimpse at your selecting procedure. Appear at your profession progress paths for your teams. Look at what you are accomplishing to actively support and really encourage ladies in leadership roles? Gals in businesses are worthy of to be heard, be recognised and be promoted. Be an advocate and let’s do away with any career ceilings.”

In this report, we address:

  • The dimension, expert services and places of the organizations who took part
  • The vital findings from the survey, including illustration on gender, ethnicity and incapacity and LGBTQ+ 
  • Suggestions on how to seek the services of a far more diverse group

Down load the report here 


Resource link