Yesterday — #MartechDay, yay! — we produced the international 2022 promoting technological know-how landscape, right after getting a calendar year off in 2021. It grew a extraordinary 24% to 9,932 answers. To make it readable, we essentially made it fully interactive at martechmap.com, the place you can research, filter, zoom, and additional. It’s quite wild.
But even with its thoughts-boggling scale, the martech landscape has often been a sidebar to the serious tale of how technology is changing marketing and advertising. The definitely great things for me is how marketers leverage these tools with approach, talent, and creativeness to accomplish extraordinary results for their companies and their shoppers.
This is why The Stackies: Advertising and marketing Tech Stack Awards are my favourite group function in the martech industry. Every single calendar year, marketers enter by sharing a single slide that illustrates their martech stack. They generally shout-out to the unique products they use. But the ideal kinds convey how they think about their stack conceptually. How does it suit into their organizational operating system? How does it help their consumer journey?
Collectively, they give us some insight into how martech is staying utilized.
And, mainly because it’s also a pleasurable awards system, several design and style their stack slides with a minor further pizzazz. Not essentially applicable to the stack’s mission, but entertaining to check out.
This yr, 32 providers despatched in stack illustrations. You can see all of them in the absolutely free Condition of Martech 2022 report we released yesterday — The Stackies begin on web site 31. (And if you want to perspective the kinds from prior a long time, here’s 2015, 2016, 2017, 2018, 2019, 2020, and 2021.)
As is our tradition, we donate $100 for each skilled entry to a non-profit. In the earlier, we have donated to companies that boost range and inclusion in martech. This yr, offered the horrible predicament in Ukraine, we’re donating the $3,200 to the Intercontinental Rescue Committee.
Every single yr, we also select five “winners” for the awards. I set winners in quotations for the reason that, even though the ones we pick out are brilliant examples of martech stacks that have introduced something specifically valuable or resourceful to their visualization, anyone who contributes to The Stackies is a winner in my eyes. The martech group as a entire wins from this superb corpus of real-globe stack examples.
4 Successful Stacks from 2021, Current for 2022
My gratitude is especially enormous for companies who enter The Stackies many decades in a row. They give us a window into how martech stacks evolve about time, technically and conceptually.
4 of the 5 winners from very last year’s Stackies — Itaú, Juniper Networks, Philips, and SAS — entered yet again this calendar year with current slides, and wow, they’re seriously magnificent. They entirely qualify as profitable entries once again.
On the other hand, we required to distribute the adore a little bit to contributors who didn’t just gain very last yr. So though we didn’t select them as winners for 2022, they definitely should have to be recognized as “standing winners” from previous year.
In this article they are:
Itaú, Juniper Networks, Philips, and SAS — thank you so significantly for continuing to lead to The Stackies! Such a wonderful way to guidance the broader martech local community.
5 Martech Stacks from New Winners in 2022
Nonetheless, selecting five winners among the all the remaining good entries was tough. These are the ones we chosen, but I strongly really encourage you to download the full established in the Point out of Martech 2022 report and decide on out your favorites. Share them on social media and give a shout-out to people firms to permit them know you take pleasure in their contributions.
Our 5 picks, in alphabetical buy:
All over again, a large, deep, heartfelt thank you to all of the entrants to this year’s Stackies. There had been so many great entries from the AMA, Annum, Cvent, Electronic Arrive at, EC Hispanic Media, Elastic, Ersi, Ink, Lob, LTI, Lumavate, PrismHR, Syngene, TOPENLand, Whirlpool and a lot more. Check out them all out.