June 18, 2024

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Celebrating B Corp Month: How Becoming a B Corp Can Enhance Your Business

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Each and every year in March, Rubicon® proudly celebrates B Corp Thirty day period alongside with the rest of the United States and Canada. We have held our position as a Qualified B Company for a 10 years which, among the other points, demonstrates our determination to a tradition that benefits and values employee engagement.

In 2012, Rubicon reached Accredited B Corp position for the initial time, and due to the fact then we have elevated our assessment score just about every calendar year, which is a testament to the dedication of all of our staff, from the executive stage to our exceptional Customer Treatment staff that will work tricky to offer the best level of assistance doable.

What Does it Imply to be a B Corp?

The B Lab International web page states that a B Corp Certification shows that a company is conference superior requirements of confirmed functionality, accountability, and transparency on many factors these kinds of as worker advantages, charitable offering, and offer chain techniques. Certification is centered on a few most important conditions:

  • Demonstrating high social and environmental general performance by acquiring a B Impression Assessment rating of 80 or earlier mentioned
  • Earning a determination to shifting their corporate governance composition to be legally accountable to all stakeholders
  • Retaining transparency by letting information about their performance to be measured in opposition to B Lab’s standards and manufactured publicly obtainable on their B Corp profile on B Lab’s web site

How B Corp Certification Can Improve Your Organization

As I noted higher than, a business enterprise will have to make improvements to on its environmental, social, and governance (ESG) tactics in purchase to accomplish B Corp standing. Though earning these advancements is great from a advertising and marketing and community relations standpoint, the rewards do not conclusion there. Improving upon on these facets of a organization is important to customers and personnel, and elevates a company’s bottom line.

The the greater part of shoppers concur that they are a lot more very likely to pick out a brand that procedures environmental and social duty more than one that does not, and they prepare on raising the amount of money of environmentally welcoming merchandise they acquire in the in close proximity to potential.

From an employee standpoint, businesses with robust sustainability procedures see an improve in efficiency, loyalty, and in general talent attraction and retention. Many potential staff members take this into thought when hunting for careers, and in several situations it can be a choosing issue for accepting a position.

Building environmentally friendly changes these as minimizing strength consumption or material use can also conserve a organization revenue. Lessening energy and water utilization or encouraging the use of reusable bottles, cups, and utensils above one use goods can make a sizeable constructive impression on a company’s bottom line.

Rubicon is very pleased to have been B Corp Licensed for 10 yrs, and we will proceed functioning challenging to retain its certification and make improvements to its score. B Corp Certification is something all businesses must take into account acquiring, and a thing workforce should seek out out in the business for which they pick to function.


Jennifer Thompson is Vice President of Expertise and Culture at Rubicon. To continue to be in advance of Rubicon’s bulletins of new partnerships and collaborations about the world, be positive to adhere to us on LinkedIn, Facebook, and Twitter, or make contact with us right now.



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