May 19, 2024


General Line

Frida Baby Campaign Spotlights Real Reviews to Show the Messy Realities of Parenting


The campaign features true but hilarious opinions from parents – narrated by Amy Schumer

MIAMI, June 1, 2022 /PRNewswire/ — Frida Baby, the manufacturer making ready mom and dad for the unfiltered realities of parenthood, is unveiling its latest marketing campaign, “Genuine Reviews.” The marketing campaign capabilities the brand’s first Tv set commercials, reenacting two of the most hilarious and honest solution opinions published by serious mothers and fathers.

Frida Baby

Frida Infant

With quite a few #1 greatest-offering products and solutions on Amazon, Frida Little one has amassed thousands of more than-the-best opinions from moms and dads, all of whom go via the exact same messy and chaotic trials and tribulations though raising little ones. From sucking out seemingly unlimited quantities of snot or releasing trapped farts with the occasional s%*tstorm, these opinions often hilariously highlight the common, WTF moments of parenting that Frida Infant items help clear up.

The places feature reviews for two of these best-promoting, need to-have parenting options – NoseFrida the SnotSucker and Windi the Gaspasser. In whole, Frida Infant has gained much more than 275K 5-star evaluations, several of which supply an genuine – and gross – depiction of parenting. Each assessment is brought to lifestyle by comedian and mom, Amy Schumer, who offered the voiceover for the commercials.

“There is no superior way to glow a mild on the realities of parenting and the impressive applications that Frida Little one presents than by highlighting authentic reviews from parents that have accomplished the dirty work,” says Frida President and dad of 4, Eric Hirschhorn. “In reality, the reviews our group of parents wrote were being so sincere and colourful that we experienced to transform them into commercials.”

Frida, the mum or dad firm of Frida Newborn and Frida Mother, has never ever shied away from correctly portraying the realities of parenthood. In 2020, a Frida Mom advertisement portrayed a new mom’s postpartum restoration practical experience and was rejected from airing on Television for currently being far too “graphic.” Final 12 months, Frida Mother showed the normally-disregarded struggles with breastfeeding in a location that made history by exhibiting lactating breasts for the to start with time on nationwide primetime Tv. Now, Frida is at the time once more unapologetically showcasing the unfiltered actuality of parenting – this time in all of its boogery, poop-crammed realness.

The “Authentic Evaluations” commercials, made in partnership with Earth Famed, are now airing on Hulu and YouTube, and extra actual reviews will be showcased in native advert formats for Instagram Tales and Reels. Frida Baby’s cult-most loved goods are readily available at Amazon, Concentrate on, Walmart, BuyBuyBaby and

Get hold of:
Amanda Zerbib
ALISON BROD Marketing and advertising & COMMUNICATIONS
[email protected]

Frida Baby (PRNewsfoto/Frida)

Frida Toddler (PRNewsfoto/Frida)



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