April 21, 2024


General Line

Tanduay’s Export Business Doubles Growth in 2021


SINGAPORE, March 28, 2022 /PRNewswire/ — Tanduay’s overseas organization continued its development trajectory in 2021, buoyed by its new partnerships with top distributors.

Tanduay products are made from the finest variety of sugarcane from the tropical islands of the Philippines.

Tanduay goods are made from the best range of sugarcane from the tropical islands of the Philippines.

Past yr by yourself, it signed partnerships with United States’ Hensley Beverage Business in Arizona, Horizon Beverage Team in Massachusetts, and Romano Beverage in Illinois. It also inked distribution discounts with Kreyenhop & Kluge for Germany and Alcobrands for Belgium, the Netherlands, and Luxembourg.

As of this crafting, Tanduay is obtainable in 12 U.S. states and the territory of Guam as very well as in the countries of China, Singapore, Australia, the United Arab Emirates, Belgium, the Netherlands, Luxembourg, and Germany.

“2021 has been an additional very good year for Tanduay. We have expanded into new marketplaces and received a lot more intercontinental recognition for our merchandise. We hope to go on with this progress momentum in 2022,” stated Lucio Tan III, Tanduay President and Main Running Officer. Tan assumed management of the organization in late 2019, steering the company all through the pandemic.

New Partnerships, Much more Marketplaces

In 2017, less than the leadership of previous Tanduay President, Lucio “Bong” Tan, Jr., the firm started off an aggressive global promoting growth that carries on till this working day.

“Designs are underway to grow in Canada, the United Kingdom, and Costa Rica this year. Discussions are also being held to carry Tanduay to other nations,” Tan uncovered.

In line with its go of capturing new markets, Tanduay similarly entered into partnerships with three groups from the Nationwide Basketball Association (NBA) in 2021.

The model presently had an present partnership with the Golden State Warriors prior to signing new agreements with the Minnesota Timberwolves, Phoenix Suns, and Milwaukee Bucks. Tanduay is presently the only Filipino manufacturer to be a partner of 4 leading NBA groups.

For the reason that of these partnerships, Tanduay created additional recognition amongst NBA lovers from across the globe. It also gave Tanduay the possibility to give the teams’ lovers a taste of Tanduay, as it opened its possess bars at the household arenas of the Timberwolves (Focus on Heart), Suns (Footprint Centre), and Bucks (Fiserv Forum) final calendar year.

Intercontinental Awards

Tanduay also continued to get a lot more international awards and recognition. It was named the World’s Range 1 Rum by Beverages Worldwide Journal as it outsold other rum makes for the fourth consecutive calendar year.

It also acquired a Manufacturer of the 12 months award from the London-based Planet Branding Awards for the seventh consecutive yr. For 2021, Tanduay was the only brand name to get the distinction under the Alcoholic Beverages – Rum Class.

Tanduay earned a overall of 23 worldwide awards for its various merchandise final year. Ten of these are gold medals and two are double gold medals. Tanduay was also declared the Philippine Distillery of the Year for 2021 by the New York Intercontinental Spirits Competition.

Hunting Forward to One more Advancement Yr

“The to start with two months of 2022 have been excellent for Tanduay. Our regional and international business are both equally carrying out properly, and we hope to go on this overall performance for the rest of the yr,” stated Tan.

Tanduay has been in enterprise for a lot more than 167 a long time. It started out out as a small distillery, and has due to the fact expanded to develop into 1 of the Philippines’ most thriving rum manufacturers. It proceeds to remain in advance of the video game irrespective of the entry of new nearby opponents and worldwide rum solutions.

It owns and operates the most significant distillery in the nation. Tanduay presently has extra than 120,000 oak barrels in its arsenal with a capacity of about 24 million gauge liters — enforcing its functionality to meet the demand of various marketplaces all over the world.

Media Call

Marc Ngo
Intercontinental Enterprise Enhancement Supervisor
[email protected]

Roy Kristoffer Sumang
Worldwide Small business Advancement Supervisor
[email protected]

Source Tanduay


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